February 2012 - Mattress Firm (NASDAQ: MFRM) announced that Charlie Eitel has been elected to its Board of Directors, effective February 1, 2012. Houston-based Mattress Firm is one of the nation's leading specialty bedding retailers, offering a broad selection of both traditional and specialty mattresses from leading manufacturers. www.mattressfirm.com

November 2011 - Advanced Sleep Concepts has announced the sale of its retail subsidiary, Mattress Barn, to Glenn Haneberg and Vito Favia, the principals of Back To Bed and The Bedding Experts, two Midwestern bedding chains. Mattress Barn is a 25-store bedding specialty retailer in central Florida. Back To Bed and The Bedding Experts operate stores in Illinois, Wisconsin and Indiana. Dominick Azevedo, president and CEO of Advanced Sleep Concepts, said the divestiture "reinforces ASC's primary strategy of reinvesting in our core manufacturing business. It will allow us to focus 100% of our efforts on enhancing relationships with our existing customers as well as develop relationships with new customers, while simultaneously optimizing the excess capacity in our production facility." Eitel & Armstrong will continue to serve as a strategic advisor to the Company focusing on sales growth, product development and evaluating strategic opportunities to enhance profitability and expand the business. www.advancedsleepconcepts.com

May 2011 - Advanced Sleep Concepts announced the appointment of Dominick Azevedo as President and CEO. The announcement was made following the retirement of Terry Spears, the founder of Spears Mattress. Azevedo most recently was an EVP of merchandising at Mattress Giant. Before that he spent 13 years with Simmons and ended his tenure there as executive vice president of sales. Azevedo commented "I have been very impressed with the quality of Advanced Sleep's products and I am fired up to reconnect with Charlie Eitel," said Azevedo. "We will focus our energy and passion on growing our business and building on our relationships with existing customers and developing new relationships to better utilize excess capacity in the plant." Eitel & Armstrong will continue to serve as a strategic advisor to the Company focusing on sales growth, product development and evaluating strategic opportunities to enhance profitability and expand the business. www.advancedsleepconcepts.com

April 2011 – Advanced Sleep Concepts announced today the appointment of Jim Van Lear as VP of operations. The company’s senior strategic advisor, Charlie Eitel, commented “We are very excited to have someone of Jim’s caliber head up our operations. Jim has over 30 years of experience in the bedding industry operating over 10 manufacturing plants in multiple locations. Jim spent over half his career with Simmons Bedding Company in their plants in Phoenix, San Francisco and Dallas.” Eitel & Armstrong will continue to serve as a strategic advisor to the Company focusing on sales growth, product development and evaluating strategic opportunities to enhance profitability and expand the business. www.advancedsleepconcepts.com

February 2011 – Clear Collar has asked Mr. Armstrong to join its Advisory Board. Clear Collar is based in Charlotte, NC and has developed a patented transparent cervical collar that allows medical personnel to visually monitor a patient's condition from the moment the collar is placed on the neck, until it is determined safe to remove. www.clearcollar.com

February 2011 – Advanced Sleep Concepts announced that they have retained the services of Eitel & Armstrong as a strategic advisor. E & A will work with the management team to further develop customers, products and marketing. The company operates the largest single mattress factory in the United States in Rome, GA and has 25 retail locations in Florida. In conjunction with the engagement, the company received a three year extension of the Company’s banking facility to provide the necessary working capital to grow the company. www.advancedsleepconcepts.com

January 2011 – Rylar Innovations Group™ completed a second round of funding with private investors. Rylar is developing an environmentally conscious protective coating for the marine and industrial coatings markets. E & A is an investor in the Company and Mr. Armstrong currently serves as Chairman of the Management Committee.

August 2010 – Criterion Brock has hired Mike D’Adamo as its Chief Executive Officer. Previously, Mr D’Adamo was VP of Sales at HD Supply. Criterion Brock is based in Oregon and is one of the largest installers of flooring products in the multifamily market. Criterion Brock is majority owned by Wedbush Capital Partners. Mr. Eitel served as an active operating partner from February 2010 through August 2010 and will continue to serve the Company as a member of the Board of Directors. www.criterionbrock.com

December 2009 – City Mattress has asked Mr. Eitel to become an advisor to the Board of Directors. City Mattress is a family owned business with unsurpassed retail locations in Florida and New York. Mr Eitel was previously the Chairman and CEO of Simmons and President of ISPA (International Sleep Product Association.) www.citymattress.com

November 9, 2009 – Eitel & Armstrong announced that Charlie Eitel and Jeff Armstrong have formed a new and unique partnership to provide hands on operating and financial guidance to middle market companies. The Charlotte, NC based partnership, Eitel & Armstrong , has a mission to assist middle market companies in creating and realizing long term, sustainable value. Eitel & Armstrong will serve companies as an engaged Board Member, Operating Partner, Company Advisor or Interim Management.

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